Many analysts keep on comparing Apple and Android phones viewing them as somehow competitors or even gadgets of the same category. In fact, this not so and they both present slightly different things. It is quite possible to compare hardware features  or software peculiarities alone. But iPhone 4 is not just hardware. It is a unique harmony based on the integration of its hardware with the iOS software refined to make it extremely useful for a front-end user. In addition, all that enjoys all the advantages of the side services delivered by Apple such as iTunes and its MobileMe cloud services for media and app management.

Thus, a person who wants to choose the best smartphone of the alternatives presented at the market has to compare all the mentioned criteria  but not just dismiss the value of the iPhone because it is stuck with the carrier the coverage and pricing of which leaves much to be desired. Compared in such a way just a common phone from Nokia that allows to call and receive calls as well as to support text messaging will be definitely better. Such nonsense arguments as preferred colors or some individual preferences such as proclaimed hatred to any Apple product remain very biased and doubtful.

To understand what really tops the market some other characteristics should be measured like those comparing the mentioned smartphones' hardware features, desktop and cloud integration, OS advantages, as well as mobile carriers offers, additional services included, application inventory and on the whole the platform attractiveness for third party developers. Even such details as the quality  PR campaigns and market share forecasts are important. Only carefully analyzing all of the mentioned issues  can help to make any conclusion about the viability of the considered platform.